Mike is a senior executive with Michelin Tyre plc. He has held strategic roles within private sector organisations both in the UK and as an expatriate. He began his career with Waterford-Wedgwood in the late 1980s and with Austin Reed in the 1990s. Mike's corporate experience includes strategy definition within sales, marketing, communication (including digital technologies), customer management and finance. Mike has a decade of experience in the housing sector working with both general housing and specialist care providers. Mike is a resident of Newcastle-under-Lyme and is committed to the local area. Mike has an MBA from Staffordshire University.