People First

Building Better Futures by putting People First.

This is our vision and what we all should strive to achieve through our roles across we are aspire.

So what does People First mean? People First is our philosophy – our way or working – and it’s about putting customers and colleagues at the heart of what we do. For every colleague it is something we all think about; putting customers and colleagues firmly at the centre of processes, decisions and services so we can delight our customers and do a great job in building better futures for those in our communities.

You’ll see the People First logo associated with programmes of activity, services and marketing collateral. It’s something we all live and breathe and is the lifeblood of our new Corporate Strategy 2019-2024 which you can find here.


Our strategic direction

Our strategic direction

Aspire Housing is a leading housing provider, place shaper and property developer. We are a financially strong business. Profits are reinvested in new homes, in revitalising communities and in a comprehensive range of innovative support services, designed to transform lives.

Read our Corporate Strategy 2019 - 2024 [pdf] 

Aspire Housing COmmunity Events

Our vision and values

We know that our values have a major influence on our people and their behaviours and attitudes.

We are committed to ensuring that our values are fundamental in helping our staff decide on the right course of action in all circumstances and with all stakeholders.

We know that aligning the behaviours and attitudes to our stated vision and purpose is one of the key levers to successfully creating the right culture.

Watch our values being created


Our people

Our people

The Executive team is led by Sinéad Butters MBE, Group Chief Executive, who is supported by five executive directors. The board is responsible for setting strategic aims, reviewing management performance and ensuring that the business achieves its goals.

Meet our Executive Team

Meet our Board members

Meet our Audit and Risk Committee

Reports and policies

Awards and accreditations

Top 100 Apprenticeship Employers 2020 - Ranked 13th

ERSA Employability Awards - Winner, Housing Provider of the Year 2020

Debt Team of the Year – IMA Awards 2019

Best New-Build Accessible Scheme –  Diversity in Housing Awards 2019

The Sentinel Business Awards Winner – Business in the Community 2019

24Housing Awards – Winner, Chief Executive of the Year, 2018

Stop Loan Sharks Award – Winner, 2018

Queens Awards for Enterprise : Promoting Opportunity  - Winner 2017

Social Mobility Champion - Winner 2016

24Housing Awards – Winner, Best Apprenticeship Scheme, 2015

Inside Housing - Top 50 Development UK – Winner, The Orchard, 2013


PlaceShapers - Building Homes and Lives

Aspire Housing is proud to be a member of PlaceShapers, a national network of more than 100 community-focused housing associations. Our Chief Executive, Sinéad Butters MBE, is the Chair of PlaceShapers and across its members, PlaceShapers provides homes to more than 800,000 families and individuals.


National Housing Federation

Aspire Housing is proud to be a member of the National Housing Federation - the voice of housing associations. The body represents members and campaigns for better housing and neighbourhoods.

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